Jeffrey Gitomer does a fantastic job of talking to sales professionals who may feel like the world - and the technology around them - is passing them by. And, moreover, those changes may be starting to effect the careers of those professionals.
An example from Gitomer's observations:
10 years ago, the average consumer visited 4.1 dealers before making a purchase. Today, they visit 1.7. The customer shows up ready to buy. It’s up to the salesperson to create an atmosphere where the sale can take place.
Either the salesperson sells the customer on “yes,” or the customer sells the salesperson on “no.”
Home run, Jeffrey! Read his article by clicking here.
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