One other quick thought on Seth Godin's "Permission Marketing" book: I wish he would re-visit the subject looking at it from a Web 2.0 aspect.
Why?
- In the book, he talks about how the web will never be seen as a TV medium with "channels" and programming. And yet, seven years after it was published, we have things like YouTube and Google American Idol that are the beginnings of web programming that people are watching. It would be interesting to hear Seth write about how the rules have changed with Web 2.0.
- No mention of blogs, of course, because blogs had not been invented back in 1999. Now, they're an integral part of a "permission marketing" strategy for a business or author or expert. I'd like to get Seth's thoughts on how to best use blogs as a part of "permission marketing" campaigns.
- There are lots of companies that Seth listed in the book that he was certain were going to change the world and the web...but didn't. Many aren't even around any more. I'd like to get Seth's take on why he got it wrong, why the companies got it wrong, and what it mean for permission marketing.
- I'd also like to find out what he would add or take away from his listings of the vital aspects of permission marketing as we consider the subject here in 2006. As I said earlier, The Great One published this seven years ago, and a lot has changed. I, for one, would be fascinated to get his thoughts on how permission marketing has evolved since he first wrote the book that helped launch him into orbit as the marketing guru we all recognize him to be.
So, Seth, how about it?
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