Stan over at BrandingPost has a great post about Jack Welch and his thoughts on selling.
Welch, of course, was head of GE for years. Now, he writes a column for BusinessWeek.
Here's one of his observations about sales professionals, and how they should do their job:
"The best salespeople hate 'the postman model.' No offense to letter carriers, but best salespeople love to get off their set route in search of product and customer opportunities."
Memo to anyone whose title, or whose boss's title contains the word "marketing": think of yourself primarily as a "customer" person, not a "marketing" person. It will make you a vastly better marketing person. And it will keep you "off your set route".
Great thoughts from a business giant! Our thanks again to Stan over at BrandingPost for tipping us off on this great article.
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