A great way to have the worlds shortest sales career is to shy away from answering an objection. Objections are the medicore salesperson's worst nightmare, because it requires said salesperson to 1) know their product or service, 2) have a compelling answer for the objection, and 3) requires human interaction with your customer.
My recommendation to sales people who are striving to be fired is to shy away from those situations that require a real discussion. Customers have questions? Tell them you'll get back to them on it (and then don't). Prospect is asking you to overcome some of their doubts? Don't do it! You might end up selling something, which means lots of paperwork and follow-up.
And that's no fun, is it?
html
Posted by: navid | September 1, 2006 3:24 AM | Permalink to Comment