Overheard over at Branding Post...
One of the biggest mistakes is succumbing to the temptation to be everybody’s everything. A cult brand is, by definition, politically incorrect. The fact that they’re not for everybody means that, for somebody, they are everything.. Now that’s a brand.
Stan chimes in with a great thought on branding. You should read the whole post. It's good.
So, my question for you: How are you making yourself a cult brand? It doesn't matter if you're a home town realtor, the CEO of a new public company, or a plumber. Everyone is their own brand in the eyes of their customers. So, how are you differentiating yourself? Why are you unique?
Don't have good answers for those questions? Take the weekend and sort them out. It's your sales career. Take it seriously.
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