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May31
The Seth Godin Interview: SALES PERSONALITY FLAWS

First in a series:

We're off to a fantastic start to our week of expert interviews here at LandingTheDeal.com!  In case you missed it earlier in the week, we had a great conversation with best selling sales author Jeffrey Gitomer.  And, we just finished a one-on-one conversation with buzz marketing expert Ron McDaniel from Buzzoodle.

Later this week: Sales and management training expert Mark Giganti, as well as the first ever interview with the subject of what some say is the greatest sales book ever written.

But today, a great honor and priviledge: We hear from The Great One, Seth Godin.  Seth is the author of numerous best selling books, founder of Squidoo, and the writer of a widely read daily blog.

Our first question for Seth here on LandingTheDeal:

Youre in business, Seth, and have dealt with salespeople in the normal course of building your ventures.  What is the most common personality flaw you see in the sales professionals you deal with?


"The number one flaw is that some salespeople believe that the customer cares about them or their product. The number two flaw is that some salespeople confuse closing with bullying. And the number three flaw is that they don't listen."
That first point hits home, doesn't it?  Of course everyone wants to be liked.  Even sales professionals.  But sometimes we confuse wanting to be liked with assuming that our prospects and customers like us and care about us more than they like themselves, their life and what they care about.  As Seth points out, that's not the case.  As he also points out, it's a big personality flaw in today's sales professional.


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