A discussion about sales, sales tips and advice, and about those who land the deal

Second in a series:

We're off and running with our one-on-one conversation with Seth Godin.

The next question we posed to Seth can be traced back to the game we all played as kids - Simon Says.  When it comes to sales and marketing efforts that we engage ourselves in daily, Seth wants us to remember that simple lesson we learned playing the game...

If you were leading a sales training session, Seth, what three aspects of selling would you make sure your trainees had down cold?

"Actually, it would be just one. Permission. The ability to deliver anticipated, personal and relevant messages to prospects that choose to hear them. This takes planning, and an investment of time and effort."

Seth echoes Jeffrey Gitomer with that line of thinking.  Getting permission is a key tool in being successful in selling, and it goes a long way when it comes to marketing, as well.

Seth's book on Permission Marketing is the primer for any serious "permission" minded sales professional out there.  Buy it, read it, and then start using the techniques it teaches.