Fourth in a series:
The Seth Godin interview rolls on, as the best selling author and self-described "agent of change" gives LandingTheDeal some quick thoughts on the future of sales and marketing.
So, what about blogging? How will blogging affect businesses around the nation (and around the world) over the coming years? Seth's answer was short and to the point:
"I think the blogging rewards those that tell an authentic story over time, and ruthlessly punishes those that lie or commit fraud."
Two key phrases in Seth's answer to my question bear some attention:
First, "over time". That means that sales professionals who start writing a blog expecting an overnight change in sales results have a rude awakening in store for them. Blogging is all about developing a trust and relationship ("permission") to talk further with your prospects, and eventually (maybe) earn the right to do business with them.
Secondly, note Seth's observation on what happens to businesses who try to commit fraud and lie about their business practices. Blogs, in many cases, are the great equalizers.
Great observations, Seth, on the impact that blogging is having on the world of business.
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