A discussion about sales, sales tips and advice, and about those who land the deal

Second in a series:

Our interview with sales author Jeffrey Gitomer continues with the subject of voicemail.  He talks about using voicemail to set up a meeting (read my previous post for the first part of his answer).

"If you’re trying to set up a meeting, you’ll get a response about fifty percent of the time UNLESS the customer deems that you are important enough to talk to. Your urgency does not dictate their call to action.

"Don’t send jokes. Don’t send cartoons. Don’t send “pass this on to five people you know.” If you want to send something, send a link to a book you read and thought was great, or send a link to a relative article that can impact their business or their life.

2.5 more things about email:

1. Short

2. Sweet

2.5 To the point"

Thanks, Jeffrey.  And, for those of you who don't get the "2.5" answer, that's his trademark way to do bullet points and lists.  If you read any of his books (and if you aren't, you should be) then you already know this.