Ninth in a series:
Ron has built a bunch of successful businesses. Like me, he is what they term a "seriel entrepreneur" (it's a recognized condition...Ron and I will be forming a therapy support group soon, I'm sure).
But we wanted to know, if he wasn't the founder of a growing buzz marketing firm in Kent, Ohio, what product or service would he sell?
"Success. We used to sell technology, and that was hard. Then we started selling success (and the tools that make it easier) and everything just fell into place. Regardless of the product, if it makes people more successful, it is an easy sell.
"If you really want a physical product, an IPOD seems to sell
itself. Also, once you hand someone a puppy, it is hard for them not to want it. Maybe I will quit Buzzoodle and become a door to door puppy salesman."
That's sweet, Ron.
The bottom line of his answer: Sell something in a way that addresses your client's need, not the merits and features of your product. Show them how your product or service will make them more successful, and you'll be much more successful.
Comment Preview