Seventh in a series:
So, Ron, what was your worst sales and marketing blunder ever in your entrepreneurial efforts?
"Hiring a sales person without setting very clear expectations was one mistake that was costly.
Talking after the sale is something I have to watch out for all the time because I love what I do, Dan.
The biggest mistake I made was the development of the first Buzzoodle system which I assumed I had perfect, but could have benefited from more outside advice, a longer beta and some test marketing. I was sure I had it right, and I was wrong. The good thing that came out of it was that, even though the software is not something people use regularly, many people really embrace the message and the topic. I was right about the issue, just not the solution."
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