Third in a series:
Ron McDaniel is a buzz marketing expert, and is offering some great insights in our one-on-one interview with LandingTheDeal. We move on to the mistakes sales people make when it comes to not incorporating any kind of "buzz" in their presentation or sales efforts. Our question for Ron...
Ron, you're in business and probably deal with sales people all the time. What is the most common mistake do they make when dealing with you?
"They focus too much on getting their polished message out, and not enough on understanding who I am and what benefit they may be able to provide that would actually help me be more successful. They forget that, since they want me to part with my money, it has to be all about me and not about them and their product."
I hear ya, Ron. I think that's what makes buzz marketing a real challenge for a lot of so-so sales reps. Buzz marketing requires forethought and unique effort, and a total focus on the customer's needs and wants instead of our needs (the quota that we need to meet, the brochure the company forces us to use, etc.).
But, for the sale professional that can break through and start creating buzz, look out!....
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