Fourth in a series:
Buzz marketing is on the cutting edge of marketing philosophy when it comes to getting your customer's attention. Kind of like blogs...they're the cutting edge way to sell your product or service, and let your customers get to know you in a non-threatening way.
So, how will blogging change business when it's a part of your "buzz marketing" campaign? Buzzoodle's Ron McDaniel gives us his insights:
"Dan, blogging is just one technology that is going to help people create more relationships and be more transparent. I am more likely to do business with someone that I know, like and trust. If someone is blogging, they are giving me a chance to really get to know them in an unthreatening way and I can contact them and maybe buy from them once I am ready.
"I like to compare Blogging to radio. If a salesman got his own radio station, he could broadcast his commercial on it over and over, but no one would listen. If they played music and had useful interviews, people would listen. Even if it has his ad on it once in a while."
So, Mr. or Ms. Sales Professional...what's playing on your radio station?
Anything worth listening to?
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