Eighth in a series:
We're getting towards the end of our ongoing interview with Ron McDaniel from the buzz marketing firm, Buzzoodle.
We wanted to know if creating "buzz" during a cold call is even possible. Lots of sales professionals still cold call as a regular part of their daily activities. So, Ron, how do those sales professionals use the "buzz marketing" concept in their daily activities?
"Ouch. I am not a fan of cold calling, obviously. If you must call, consider it a win if you have left a good impression and gotten to know the person a bit. Have a piece of knowledge you can leave with them that is memorable and may get repeated.
"Have some alternatives if you do not get what you want. Can you sign them up for an eNewsletter? Direct them to your blog for free info. Send them an eBook via email? Post a comment on their blog that says it was nice talking to them and you appreciate what they have to say. Do this in advance of the call is even better."
What Ron is recommending is right on the money. If you think about it, following his advice actually makes the traditional "cold call" more like a free give-away. That can drastically alter a sales professional's demeanor and attitude when they are out cold calling.
Think about how this advice on buzz marketing can help you in your sales career.
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