Got a call late this afternoon from someone (can't remember her name) from a company (the name escapes me) who wanted me to consider having our franchisees use their print and mailing services.
What struck me about this particular cold call was the fact that the main point of her pitch was to schedule me for a 15-minute webinar on their company and their products.
First of all, the franchisees that we train and support don't use mailing services, and don't have a need for large print jobs. So, she was barking up the wrong tree from the get-go.
But c'mon...a 15 minute webinar? When I wasn't even looking for those services in the first place? It was a strange - and BIG - request for a telemarketer to make of someone who is incredibly busy, and barely has 15 minutes to eat lunch every day.
Want to land the deal? Give me a web address with a quick flash tour that would take 2 or 3 minutes, with the option of getting a more detailed overview if I thought it would be of interest. If this were you, I hope you would have my permission to contact me based on a real interest in your services. That's the way you sell in 2006.
Postmortem: I asked her to e-mail me info first before I committed to her webinar. Surprise, surprise...it's still not in my Inbox.
Comment Preview