What is it about food that completely changes the dynamics of a sales call? I'm becoming more and more of a believer in selling over lunch or breakfast. The results just seem to be a lot better.
My thoughts on why:
- A more relaxed atmosphere away from an office.
- If you buy the meal, there's an automatic feeling that their needs to be a reciprocal purchase from you in some way.
- It demonstrates a serious desire to do business with you. Would they take time out of their day, make you buy them lunch, and have no intent on thinking about doing business with you? It's unlikely.
Those are just a few that have come to mind recently. Maybe you have some additional thoughts (that's why God invented comments boxes on blogs...go for it!).
"But Dan," you whine, "my company doesn't pay me to take clients to lunch! I don't have an expense account!" First, stop whining. Second, be a pro and fork over some money for a nice lunch. Hopefully, the business that you secure will more than cover your investment.
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