Went to the optomitrist today. It was the first time back to get my eyes examined since I was 9, so I figured it was something to do every 30 years or so.
Some quick observations from the visit, as I had my radar up for any good LandingTheDeal material:
- As I was seated in the waiting room, the television had a blurred double image due to bad reception. I found that funny...a TV that shows blurred double images to folks waiting for the optomitrist! Then I thought, "maybe it's a sales technique...trick people into thinking their eyesight is worse than it actually is!"
- I was watching "The Tony Danza Show" on the blurry double-vision TV set. There were numerous promotional messages and images of the Visa Disneyland credit card on the show. I asked myself, "Is this the best place for Visa to promote their special card?" Or, was it a part of some sort of package that a big ad agency set-up for Visa, and Visa doesn't really know how lame their promotion looks? Hurray for the ad agency for making the sale to Visa, but shame on Visa for not paying better attention to where (and how) their ad is appearing...or, at least not asking more probing questions to the ad agency like, "Why the Tony Danza show???"
- When I was in the examination room, waiting for the doctor to bless me with his presence, I counted six advertisements disguised as helpful patient information...you know, those charts that show the eyeball in all of its glory and then at the bottom promote the latest miracle drug being sold by the big pharmaceutical company. Anything wrong with that? No, not necessarily. Its just that I don't think doctors - who are very "anti-sales" when it comes to certain products and services, willingly promote sales messages from drug companies who give away these helpful charts with the sales message attached.
Selling takes place everywhere...are you making sure your sales message is constant, consistent and in as many places as it could be? 
OK, maybe not The Tony Danza Show.... 
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