A good selling lesson is available this weekend at the Kentucky Derby, courtesy of a $1,000 cocktail.
The first 50 people willing to pay up may enjoy a $1,000 mint julep. What makes it worth the price? It will be made with Kentucky’s finest bourbons, Moroccan mint, ice from the Arctic Circle, and sugar from the South Pacific. It will be served in a 24-karat gold-plated cup with a silver straw and silk napkin. Plus, sales of this limited-edition cocktail will benefit Green Pastures, which provides homes for retired race horses.
The sales lessons for you...
- Price doesn't matter, if you have the right audience.
- Selling "prestige" goes a long way, with the right audience.
- Quality matters, for the right audience.
- Hype and word of mouth drive this sales effort.
- Tying your product or event to a good cause is a smart thing to do, when its possible.
Look at how you are selling your product, and see if any of these five tips could help you increase your sales.
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