Politically, some accuse me of being slightly to the right of Attilah the Hun. But I'm a big enough person to poke fun at the party I belong to, especially when I can parlay that into an interesting post here at LandingTheDeal.
Here is a picture that summed up the e-mail I received from the Republican National Committee today (it was included in the body of the e-mail message):
If the picture seems to be telling you "if you give us money, we won'tbother you as much" then you're right on the mark. The point of the e-mail was to dangle the carrot of not receiving as many junk e-mails and mailers, provided you pony-up with a little more cash.
Is that they best that they've got?
There are 1.3 million other reasons that most politically-minded folks would make a contribution. This has to rank close to the bottom.
Another criticism: Their subject line in the e-mail was, "Do We Mail You Too Much?" That's incorrect English. ("What are you talking about, GOP?...You've never put a stamp on me, dropped me in the mailbox, and 'mailed' me!). They should have said, "Are We Sending You Too Much Mail?"
The sales lesson for you: Be careful of the message that you're using to compel people to buy. If the benefit is that you will stop acting negatively towards them if they just buy more, then you're not going to be successful.
And, use correct grammar when presenting something. It lends to your credibility (a comment about President Bush's speaking skills just came to mind, but I will refrain for now...)
To be frank, the two primary political parties are a bunch of marketing/selling morons. The evidence is in the declining customer (i.e.-voter)numbers.
This has to be the most idiotic concept I have seen in a long time.
Hey GOP, here's an idea...
Rather than spend money on a campaign to "Grow Our Party Funds" that promises less mail will be sent, maybe you could just send less mail and "Grow Our Party Funds" by spending less money!
Posted by: Sean Woodruff | May 25, 2006 7:47 AM | Permalink to Comment