Get ready for a sales showdown between two online behemoths: Google and Microsoft.
Microsoft is getting into the online ad business, hoping to rival Google's lucrative Google Ads monopoly. George Parker over at AdHurl here on KMM has some good thoughts on the subject.
My thoughts: How will Microsoft roll this out and sell it to businesses? How will they get the word out, and demonstrate the competitive advantages that they say they have compared to Google? Should be interesting, because Microsoft has some built-in promotional tools that Google doesn't have (MSNBC, for instance).
Watch carefully as these two dominant players strategize to sell their products to businesses who have become hooked on pay-per-click advertising.
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