Looking to "reinvent" yourself, your product or your service? It starts with you, as Seth Godin points out in his post today.
Nothing magic about what Pete did, according to Seth. Good guy, trusted by the locals, hired nice people, provided a needed service.
Magic? Big marketing budget? Masters degree? No, no, no.
Smart? Ethical? Customer centered? Yes, yes, yes.
Looking to reinvent yourself and your sales career? Keep It Simple, Stupid. Become smarter, more ethical and more customer centered than the other guy and watch what happens.
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