A discussion about sales, sales tips and advice, and about those who land the deal

I just posted a story over at TopLeadGenerators about a simple yet effective way someone in my town is getting sales leads. 

I am sending better e-mails to my prospects and customers in a much simpler, much more effective way.

I like going to read Seth Godin's blog because, in large part, it is simple to read - basic layout, easy to follow, clear effective messages.

So when I think back on my best sales successes in the past, it is usually when I have kept my message simple.  Sales professionals are a little like politicians when it comes to presenting and selling - each loves to hear the sound of their own voice, and each loves to show everyone how smart they are.  In sales, it's better to keep the message simple and to the point, and do more listening than talking.