« Selling at the Eye Doctor | Main | Viral Video Selling »

May 1
It Could Work Great, IF....
  1. The sales person cares about making sure the form gets to where it needs to go.  Attaching a commission to a solved problem would probably do the trick.
  2. The sales person at the cell phone store is capable of leading a customer through the conversation and the form (I have my doubts on this one).
  3. The company offered the customer some kind of immediate "we really apologize for seeing you get upset" coupon or voucher of some sort.  Maybe a free ring tone, or game, or graphic.  Something just for being upset.  I think immediate is important when you have an upset customer, and on that note the form that they get lead through better be real short and to the point.
  4. Based on my earlier cell phone customer sales experiences, I'm just not sure the whole thing would fly.  But Seth's heart - as usual - is in the right place, as is his logic.

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« Selling at the Eye Doctor | Main | Viral Video Selling »

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