A discussion about sales, sales tips and advice, and about those who land the deal |
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May12
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 Nationwide Insurance is embarking on a unique selling campaign that is about as non-insurancy as you can get (yes, I just made up the word "insurancy"). It revolves around submitting pictures to their contest website, and having the chance to get your picture up on Times Square. Pretty cool. I like any approach to selling that gets people interested in your product or service in a non-threatening, emotional way. Nationwide is doing just that. |
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Dan, in all truthiness, when you invent a word, you should go here, http://allyourwords.com/ and register it. When someone else keys that word in, it links back to the blog post where you created it.
I invented "generacist" for those people who discriminate based upon age. Try it.
I'll be reading...
Glenn
Posted by: Glenn Ross | May 12, 2006 10:49 AM | Permalink to Comment