It's so strange that Seth Godin blogs about an incorrect use of an apostrophe in a recent post. It bugged him, and it bugs me also. If I see an incorrect use of the English language in a resume or sales proposal, it drives me crazy and I immediately lose interest in the individual who is presenting the information.
My most recent sighting of a serious error was on the boarding tunnel on my way to a flight back home from Fort Myers, Florida. This is a brand new airport - only a few months old. Right before I boarded the plane, next to the little area where you can drop off carry on luggage that might be too bit to actually carry-on, was a big red sign with bold lettering: "Only Qaulified Personnel Beyond This Point". Of course, that's not how you spell "qualified" (if the airport people are not sharp enough to double-check signs that they post in their new airport, will they go the extra mile in making sure they hire "qualified" personnel?)
Little things make a difference. Little things like the correct use of the English language. Make sure you present a first-class message to anyone you're hoping to earn as a customer.
Maybe you should have checked your
spelling and grammer.
"...drop off carry on luggage that might be too bit to actually carry-on, was a big red..."
Shouldn't it be, "too big to actually carry-on,"?
Posted by: Francois | June 9, 2006 6:27 AM | Permalink to Comment