By pure chance, two minutes after I ranted about lame campaign ads in an effort to sell voters, I popped over to Buzzoodle and see that they just got done with a campaign project.
And their side won! Congrats to everyone there.
I can't help but think that at some point, politicians will have to embrace a more Buzzoodle Seth Godin-like strategy to reach voters. There will be a time when vanilla TV ads won't cut it anymore. Maybe it will be sooner rather than later, but I have a feeling that this won't be the last campaign job that Buzzoodle (and others like them) get involved with.
I'm looking forward to it! I think campaigns will become much more personal and relevant to Joe Six Pack (aka, you and me).
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