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May23
Firing Your Customer

You're FIRED!

If you're in sales, let me ask you: Have you ever done this?

Firing your customer.  Admit it, the thought is appealing, isn't it?  Sales professionals all have customers that they wish they could fire (or wish they had never "hired" in the first place).  The Donald isn't the only person that can look someone in the eye and say, "You're fired!" 

So, my question to you is this: Why not do it?

Let me tell you, from personal experience, it feels wonderful. 

Too many sales professionals are wimps when it comes to giving the customer all the power.  Don't do it.  It's not worth it.  FIRE YOUR BAD, RUDE, DEMANDING CUSTOMERS! 


2 Comments/Trackbacks




I agree with you dan, but do not do it lightly.

We have had 3 customers I would say were difficult. Ones that at times we wished we did not have.

In all three cases, later after the successful project, they became huge fans and started referring us to other people very agressively. They all knew they were demanding and appreciated the extra effort.

In one case, we lost three staff that were working on the project, so it is not always worth it.

My addition to your post boils down to: Don't fire a client lightly, but fire them before they do damage to the organization.

» As I Said Earlier, It Might Be OK to Fire Your Customer from LandingTheDeal
I first talked to my audience of sales professionals back in May about this.  I stand by my comments. Seth Godin asks the same question in his recent post. To him I say, "I think that couple should be banned... [Read More]

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