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May27
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Marshall over at WebMetricsGuru here on KMM has a cool post about Microsoft's Ad Demographic demo tool. Take a look here. Now, step back and think about the online possibilities for sales and marketing folks. To me, it seems like the next step in targeted online ad...only more on target. Seems pretty cool to me. You? |
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Hi Dan,
Thanks for the reference to my posting of the Microsoft Demographic tool Beta - like to play with those tools just to get an idea on who is really responding to a site.
Like you say, we're just seeing the beginning of being able to truly segment traffic. One of the things we have to contend with is people don't like to to be segmented....and yet, it's easier to make a segmented experience to better handle what people really want AND in order to measure it.
Posted by: Marshall Sponder ....Webmetricsguru | May 28, 2006 10:37 AM | Permalink to Comment