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Apr 8
What Would Your Sales Strategy Be?

For sale in California, near (but not on) the coast of the Pacific.

Two bedroom, one bath...and it can all be yours for $529,000.00.  Yes, I placed the comma and the decimal in the right place.

The pitch is, "tear it down and build your dream home."

My post is not so much clever observation or keen insight; rather, its a question.  If you were the realtor, what would your sales strategy be?  Is "tear it down" the best they can do?  Give me your thoughts if you feel up to it...

By the way, most of you will look at this price and be shocked.  Those of you that live here in California might say, "Wow! What a bargain!"  Such is the state of real estate here on the left coast....


3 Comments/Trackbacks




My questions would be 1. How much land? 2. How close is it to the ocean? 3. What are the neighboring properties like and what have they been selling for? That would most like be what I'd build the sales pitch around. If the area is in the process of developing, the focus would be to grab THE opportunity of a life time before the rising prices of a developing community make it impossible.

Uh, now that I've shared my thoughts, this wouldn't be your "home sweet home" would it???

Jim,

No, don't worry...that's not my home. It's one for sale in an area that we'd like to eventually have a little vacation home. This home is in a town on the California coast, but with no view of anything special.

Thanks for your comments!

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