Ron McDaniel over at Buzzoodle had a trade show (job fair) strategy. It worked.
Why? Because it was a strategy. They had a plan. Each member of the team had roles to play. Each executed their assigned function.
Most trade shows I attend are laughable. So-so booth presentations, lame give aways, and disinterested workers.
With all of the money invested in the booth and the show space, you would think that the owners of these companies would make darn sure that they were ultra-effective. Alas, not many are. And as a result, most of us walk right by your booth.
Ron's folks engaged people and had a strategy for selling themselves to the job fair attendees. That's how to be successful in selling at a trade show, business expo or job fair.
Dan,
I saw a book in the bookstore today about trade shows...I can't remember the title, but it did cover the topic of standing out from other vendors. I've been to enough shows to know that if you're not doing anything remarkable in terms of attracting people to your booth, you may as well be throwing dollars down the toilet.
Posted by: Maria Palma | April 30, 2006 12:13 AM | Permalink to Comment