Air America, that is.
It's the liberal talk format that just celebrated its second anniversary on the air. But its ratings are down, it's deep in debt, and can't seem to get traction.
From a sales standpoint, I ask you this question: What is the difference in selling Rush Limbaugh, Sean Hannity, and the host of other popular, profitable radio talk show hosts versus selling a liberal version of the same kind of format with a well known comedian, Al Franken, headlining the parade? 
If you look deep, you'll probably uncover what I think some of the answers are...but its interesting from a sales perspective: Here you have a country divided basically 50-50 politically, but when it comes to selling ads and making money, the conservative brand wins hands down.
Why? Why doesn't liberal talk radio "sell"?
Well, I'm going to reveal the lean of my thinking in my answer but it is valid in selling.
You have to have a STRONG BELIEF in the product and/or the idea for your presentation of the product and/or idea to be believable.
When one flip-flops all over the map, the sale is improbable or maybe even impossible.
Posted by: Sean Woodruff | April 3, 2006 1:06 PM | Permalink to Comment