Ernesto told me that they usually have a 90% closing ratio when they do a home product demonstration.
They other 10% that don't buy?
"They'll buy eventually," said Ernesto. "They may need to wait a week or two to get their money together, or they may just need to talk about it."
The bottom line: By doing live product demonstrations, and then asking for the sale at the end, Ernesto and Janel are able to achieve almost 100% in a prospect-to-sale ratio. That's impressive no matter what the industry is. They key, I think, is the live demonstration...people who aren't interested in buying aren't going to schedule something in the first place. Once you've scheduled your demonstration, you've told Ernesto and Janel "we're really interested in buying new cookware!"
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