Selling the product in stores wouldn't work. It's too expensive, says Ernesto, and people would usually opt for something cheaper.
The best way to sell the product? Direct network marketing. Person to person, referral sales.
It's the key to their success, says Ernesto. One family will recommend them to two other families, they recommend them to four more, on and on and on.
The fact that they have a good product that gets people talking is key. I've always maintained that your customers will talk about you after the sale...what they say about you is up to you, and the product or service you're selling.
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