I asked Ernesto Garcia how important the live cooking demonstration is in their business.
"Oh, it's the key to the whole thing," said Ernesto. He went on to say that its the only way to adequately show a customer what a difference there is in cookware, and why they rely on direct selling to market their product. They don't sell the product in stores; as Ernesto explained, its so much more expensive than regular cookware that people would always opt for the lower price, thinking that "all cookware is the same." The demonstration dinner allows AmericanMaid to show why their products are so much better, as opposed to having to explain it verbally or in print.
In selling, a demo is often the best gateway to a sale. I agree with Ernesto...this is the only way to sell expensive cookware (and the tastiest). Take a moment and think of ways you can demonstrate your product or service to your customers...it may be a great way to boost your sales!
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