Went to CompUSA yesterday. Needed a new webcam and microphone for a new e-mail program I'm running (which is really cool and a good business opportunity!).
I was determined to find one. And, I was excited to find one.
I entered the store. I found an employee. Got some advice and direction. Went to another part of the store. Waited for another guy I needed to finish talking to another customer. Talked to him, and then waited while he went to the storage room to pull the product I wanted. Waited in a long line. 35 minutes in all out of my day.
But you know what?....
...I was happy. I had considered it a worthwhile buying experience.
Why? Afterall, I had to be like a mouse hunting for his cheese in a maze and wasted a lot of my day standing in lines and waiting. The reason I was happy at the end of it all was because I really, really wanted what I bought and was excited about the buying experience.
If you're in sales, do you have something that people really, really, really want and get excited about? If you do, your job is easy. And your customers are willing to put up with a lot.
If you don't have something that people really, really, really want and get excited about, then its up to you to make the experience enjoyable and memorable. If you don't, they won't be satisfied and they won't likely buy from you again.
It's a good lesson to remember. Are your customers willing to hunt for what you've got?
» You Know You Want It! (Making Them Buy) from SmallBizMentor
Those of you who are operating brick-and-mortar stores or dealing with clients face to face more frequently than those of us who are working primarily online will benefit greatly from Dan Tudor's posts over at LandingTheDeal. I especially enjoyed... [Read More]
Tracked on: March 14, 2006 11:05 PM | Permalink to Trackback