
I opened a new personal bank account at Bank of America. The other
day, I got my new ATM check card in the mail, and got around to calling the toll free number to activate it yesterday.
Typical touch-phone entry stuff, until....
...their sales pitch started.
"While we process your request, let us tell you about our free credit check service..."
I didn't want to hear a commercial. I was in a hurry. "Fine," I said to myself. "This will just take a second anyway..."
Wrong.
This message went on for 70 seconds! That's an eternity when you're on the phone and needing to be doing something else.
So then I hear, "Just press one for more information or to sign up for your free account." And that was it. No options not to proceed, just an option to sign up. So I waited...with silence on the other end...for about five seconds. Naively, I thought that it would just finish up my transaction if I stayed quiet.
Wrong again.
Here's what I heard: "Please consider our offer for this valuable service..." and then proceeded to subject me to another 30 seconds of a commercial! Again, the option to press "1" and nothing else. Again, I waited (scared now of what the next step would be).
Thankfully, I heard these words after another five seconds of silence: "Your account has been approved. Thank you for choosing Bank of America..."
So, what's the result of all this? Read part two of this rant...







» When NOT to Sell: Part 2 from LandingTheDeal
A response to Part 1 of my rant on "When NOT to Sell." The result of this invasive selling attempt by BofA: They wasted my time. They insulted my intelligence They tried to trick me into pressing 1. So, you... [Read More]
Tracked on: March 3, 2006 11:26 AM | Permalink to Trackback