« Selling What You Say | Main | When NOT to Sell: Part 2 »

Mar 3
When NOT to Sell: Part 1

I opened a new personal bank account at Bank of America.  The other day, I got my new ATM check card in the mail, and got around to calling the toll free number to activate it yesterday.

Typical touch-phone entry stuff, until....

...their sales pitch started.

"While we process your request, let us tell you about our free credit check service..." 

I didn't want to hear a commercial.  I was in a hurry.  "Fine," I said to myself.  "This will just take a second anyway..."

Wrong.

This message went on for 70 seconds!  That's an eternity when you're on the phone and needing to be doing something else.

So then I hear, "Just press one for more information or to sign up for your free account."  And that was it.  No options not to proceed, just an option to sign up.  So I waited...with silence on the other end...for about five seconds.  Naively, I thought that it would just finish up my transaction if I stayed quiet.

Wrong again.

Here's what I heard: "Please consider our offer for this valuable service..."  and then proceeded to subject me to another 30 seconds of a commercial!  Again, the option to press "1" and nothing else.  Again, I waited (scared now of what the next step would be).

Thankfully, I heard these words after another five seconds of silence:  "Your account has been approved.  Thank you for choosing Bank of America..."

So, what's the result of all this?  Read part two of this rant...

 


2 Comments/Trackbacks




» When NOT to Sell: Part 2 from LandingTheDeal
A response to Part 1 of my rant on "When NOT to Sell."  The result of this invasive selling attempt by BofA: They wasted my time. They insulted my intelligence They tried to trick me into pressing 1. So, you... [Read More]

B of A is selling too hard. They must be trying to pay for their new signage and training after purchasing so many other banks. They are relentless in "selling" without understanding what you might want. I have been asked every time I have been in a branch lately if I want their product that rounds up the extra cents on a debit card purchase (as in 23.46 to $24,) putting the extra cents in a savings account. If you try to tell a teller you don't want it, they say, "But it's free!" Why would anyone care if something they don't want is free? I guess they need to spend still more on training.....hopefully with a CUSTOMER focus.

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