...well, there's one way not to do it. Indifference, bad attitudes, and not appreciating your customer base is commonplace today.
How do you land more deals? Provide a good customer experience, deliver on what you promise and out-perform a customer's expectations. That's the way you do it for the long haul (if you're not in sales for the long haul, then this advice won't help you).
Jennifer Rice talks about her recommendations for computer repair in Dallas. She's a satisfied customer. Now, she's also an advocate for TopGeeks, who helped her with a computer problem. Now here I am writing about it. What did it cost TopGeeks for a little free national publicity? Nothing.
Want to sell more? Get your customers to become advocates. We're all so starved for good service and promises kept, when we find it we'll talk (make that rave) about it to lots of people.
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