I talked about telling a good sales "story" in my last post.
You know who does a really good job of telling a sales story? J.Peterman. You know the guy made famous as Elaine's boss on "Seinfeld"? Well, he's real. 
There really is a J. Peterman catalog. And its all about the story. That's the only reason I bought a $60 bottle of cologne and a $128 replica old-style football sweater.
It's the story!
So, what's your sales story?
(And while you're at it, can you tell me where I can find an Urban Sombrero?)
» Sales Leads From Print Advertising from TopLeadGenerators
Is this a good print ad? Will it lead to sales leads? Maybe...maybe not, according to one lead generation expert. How you advertise in print media can dramatically effect the number of, and quality of, sales leads you generate.... [Read More]
Tracked on: March 18, 2006 3:34 PM | Permalink to Trackback