A discussion about sales, sales tips and advice, and about those who land the deal |
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Mar 9
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 Is it worth it to give free "stuff" from your company, your business, Seth Godin thinks so, based on a little experiment that Robin Benson did on big companies (most of who spend millions trying to convince the Robin Bensons of the world to buy their stuff). My question for you, Mr. or Ms. Salesperson: If you offered part of your product or service for free to hook new customers, how many do you think you'd get? |
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your website...whatever...to someone who might become a new customer?
Seth, as new businesses get underway and they are seeking sales, how much should be given away? Our company has developed a program for brain-based leadership. At first, because our work is so cutting edge, some leaders felt like they wanted to know exactly what is included. So they asked for poignant demonstrations. That seems too costly and gives away too much for free. Now we do some pro-bono work in our city focusing in on one or two only of our brain-based strategies as a way for possible clients to get a taste of what we do. Your suggestions affirmed what we did with good results. Thanks!
Robyn
Posted by: Robyn McMaster | March 30, 2006 9:10 AM | Permalink to Comment