If one of these sales representatives walked through your door, which one would you be most apt to invite in?
or...
For me, I'd choose Rep #1. Not because I'm a huge Seinfeld fan, but because Rep #1 looks more interesting. I'd want to hear what he has to say. He intrigues me.
Rep #2 looks plastic, stereotypical "sales rep" with a fake smile and an insincere handshake. Rep #1 might be an incompetent fool, but that wasn't the question at the top; the question I posed was who are you more likely to invite into your office?
The point here is being different. How are you setting yourself apart? How are you shedding that typical "salesman" image (or are you?).
Hopefully, you're creating your own brand...your own look...your own approach. That has a longer life span in the world of sales compared with plastic and insincere.
Different is better, in my opinion.
» Authentic and Popular: That's the Goal For Sales Professionals from LandingTheDeal
It's the bell curve thing, according to Seth Godin. He's talking about business and innovation and how something might start out "cool and quirky" but often goes over to the far right of the bell curve and caters only to... [Read More]
Tracked on: March 14, 2006 10:34 PM | Permalink to Trackback