That may be the unintended benefit from an apology from Plaxo's CEO. The guys at TechCruch blog about it today.
My take: Isn't it amazing how people react these days to an apology for doing something wrong? Apologies make news now. They can result in sales spikes. More new customers. 
Why? Because apologies are so rare these days. You almost never hear it fall off of someone's lips. You hear excuses, denials, and spin. Seldom do you hear an apology. When you do, it makes you stop and take notice.
So, in selling, I would recommend that you look for opportunities to say "I'm sorry." For an oversight on your part, a mistake your company made, a proposal showing up late...whatever. "I'm sorry" gets noticed, and it can increase business. I find that amazing, actually...but I also find it to be fact in today's business world.
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