A discussion about sales, sales tips and advice, and about those who land the deal |
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Feb 5
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 In the coming weeks and months, we'll engage in a debate here at "Landing the Deal" on the merits (or lack thereof) of cold calling. Some say its dead. Others still rely on it to build their business. Here's a great story about an inexperienced mom who started a small candy business in Georgia, and used cold calling to build up a business that has expanded locally and nationally. So, it looks like cold calling still works...what do you think? |
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Cold calls work today and people generally do not like making them. I have done it and although am not afraid of it, hve always relied on it for the first 6-9 months of any new job or business endeavor. After that you usually build up warmer realtionships, better prospects and referrals and cold calls drop to about only 20% of your business.
Posted by: Raj Dash | November 17, 2006 8:52 PM | Permalink to Comment