
Marketing guru Seth Godin is defending his view that it might be time to charge for e-mails.
For me, I see it from both angles: For the marketer, it's going to make you have to operate smarter and more ethically. For the e-mail receiver, it would go a long way to eliminating those annoying spam e-mails that we all get.
There's a big impact for salespeople that use e-mail to sell if this comes to fruition.







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