If you're looking for a great sales and marketing book that is sure to generate lots of good ideas on how to creatively approach your market, you've got to read "Marketing Outrageously." 
Yes, that really is a sumo wrestler slam dunking a basketball.
I won't go into a big explanation of everything the book talks about, but it is one of the better discourses on the subject of creative selling and marketing ("outrageous" marketing, to be exact) that I've read in quite a while.
I highly recommend it. Quick read, good stuff, and it will improve the way you approach business and selling.
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