
"Sell the sizzle, not the steak." Heard that one before?
Well, here's one company that has taken that to a new level to differentiate themselves from the other two billion sodas on the market. 
In sales, the person that gets the business is the one that stands out among the competition. In the soda business, Turn On Cola is trying to stand out by promising...are you ready for this one?..."sexual arousal."







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