Most of the good sales authors I read and enjoy all advocate one thing for salespeople who make phone calls:
Ask a thought provoking or interesting question at the very start.
Today, for the first time, I had a telemarketing salesperson call me using a creative opening line. 
I picked up the phone, said "Thanks for calling, can I help you?"
He replied: "Hi there. I'd like to talk to your top salesperson, please."
That woke me up. Who is my top salesperson? Oh, that's right...I am! Why does he want to talk to my top salesperson?
I was hooked. I answered his question. Boom! He had me where he wanted me...in a conversation with him about his product. It's probably not right for me, but the salesperson achieved his objective for the call, which was to talk to a decision maker.
Do you use a creative opening question to get your prospect's attention?
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