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Feb28
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Poliltics is sales. Whoever puts out the best sales message, wins. It's that simple. What works in business usually holds true in politics when it comes to marketing and selling.
Here's a strategy sheet put out by Democratic party activists who help advise candidates on how to win their upcoming elections. It's an interesting look at trends in traditional media advertising, and how its changing. It's very, very interesting. And, you don't have to be a politcal campaign to get some advertising and marketing ideas from it. It has lots of applicable material for regular sales professionals just trying to do the best, most effective, job they can.
Whether you are a Democrat, Republican, Independent, Libertarian...whatever...the group that learns how to sell the most effectively, wins. Period.
Everything in life comes down to sales skills, doesn't it?
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Feb28
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The reason that I love Seth Godin's stuff so much is that even when I don't understand him I love what he's saying, or at least that he's making me think. His post about "edges and clusters" forced me to...
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Author Malcolm Gladwell's book, "Blink", is an interesting read for those of us in sales and business. Here's a recent study that backs up Gladwell's thinking. You need to read the book...its really interesting, flows wonderfully from page to page,...
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Today is the last day of the month. For 80% of sales representatives, its a day of panic. For 80% of sales managers, its a day of panic. The same holds true for division VPs, CEOs, and business owners. ...
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Greg Ness' thoughts, as well as Seth Godin's, on the Staples "Easy button" got me thinking about how that applies to sales. Would a salesperson rather have an "easy" button or a "certain" button? If you're a sales professional, think about that...
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Feb27
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I have the unique perspective of being both a salesperson as well as a buyer in the businesses that I help manage. Today, I got a call from an advertising sales rep wanting to know if we were interested in...
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Here's a neat-o idea from Hugh MacLeod at gapingvoid.com. He's shaking-up his entrepreneurial juices and offering bloggers a way to network and market their blogs via cool, original blogger business cards (I don't think Hugh would term them "business cards" but...
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Former President Bill Clinton is looking for interns. Seriously. His New York office, as well as his foundation, are seeking interns. There are probably some kind of lessons in what negative branding can do to you, or the difficulty...
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Lori at scoremoresales.com brings up an interesting question in her comment back to me about my post last week on better time management: Dan,There is brilliance in simplicity! Yes, start the day with a money making activity and end the day...
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I'll keep this short and sweet: Your advertising and sales messages are probably way too long. Seth Godin agrees with me, which has to count for something. Here's the text of an e-mail I got from J. Peterman's website (yes,...
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Feb26
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If you need some good role-modeling to start your week off right, Danny Reid is your man. He's been selling door-to-door, commission only for 40 years. And, he's still going strong. And loving his job....
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Bill Hunt did it. What was his secret? “The No. 1 secret in selling cars is to treat people honestly,” Hunt said. “You will have success with repeat business. I’ve gone from great grandpas to great grandsons in that period.”...
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I had to go to Walmart today to pick up two storage bins for my wife. As I, along with hundreds upon hundreds of other shoppers, roamed around looking for a parking space, walking 200 yards to the entrance,...
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That was the comment to my previous post below. How do you get everyone to pay attention to the little things that might make a difference in winning over customers? My thoughts on winning over customers by paying attention to...
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Feb25
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In the small suburb I live in, we have three or four gas stations to choose from. I've chosen my favorite. It's not the price per gallon. They're all about the same when it comes to price. All of...
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I didn't expect to focus so much on time management today, but that's what has ended up being the topic du jour...so, I'll roll with it. I wanted to add my simple tip for making the most of your day and...
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Since we're on the subject of time management and wasting time, I thought I'd pass along some good sales management tips from Jack Yoest's blog. One of his tips from his article: Piles of paper are decisions not made....
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Would you want to pay $22.50 for a pair of gym shorts that you needed, but didn't really want? Here's a good lesson in great customer service from Charlie's post at thisisgoingtobebig.com. If you're in sales, remember: Sometimes its the little...
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Time management is vitally important if you want to be successful in sales. Getting to the office early, staying a little late...those are two trademarks of successful sales representatives. Author and Entrepreneur Michael Masterson offers some more good time-saving advice...
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Feb24
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Sometimes salespeople need a little creative jump start. So do entrepreneurs and business professionals. Check out Vooed.com this weekend. They have a great collection of creative ideas that can help create a "buzz" about your company or product (or even...
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He's got the background, the experience, the results and the resume. Is he mailing his resume out to prospective employers or looking in his local classified ads? Yeah, right... Read his blog. Will Pate (yeah, that's him) is the second...
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The Internet can make any company's inner workings transparent. Case in point: This blog from someone who is logging daily on their lame sales job at a lame company (the name he or she uses in the blog is...
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Seth Godin has this post on his blog earlier in the week, and it goes to the heart of business strategy and development: When should new, growing companies that have expanded through "viral" word-of-mouth campaings add a traditional sales staff? Seth...
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One of my favorite books of the Bible is the Book of Proverbs, which contains the verse, "A fool and his money are soon parted." Likewise, a fool who fools himself (or herself) into thinking that they have real...
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Does the name of your product, name of your company, or name of your brand affect the way you sell? It very well could. Here's a great post at Guy Kawasaki's blog on how people come up with names of...
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Feb23
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Its not until you see an actual sign in the front of a real live business like this that you stop and think about what really bad marketing messages look like. Double check your proposals. Your intro. Your phone script. ...
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Sound like your work life in business and sales? You're not alone. According to a recent study, American workers are accomplishing less in their day now than they did a decade ago. One excerpt from the article: "Technology has sped...
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Time is money, and so is the getting stuck with a lousy airfare to travel to an important meeting. Flyspy.com can help...kind of like a stockmarket chart. It looks like it will be a great tool for sales and business...
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Is it only me? Am I the only one that misses the regular, old fashioned paper towel dispensers in restrooms? Now, they seem to have all been replaced by newer, more expensive, sleeker-looking motion sensor paper towel dispensers. Here's...
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...this is a really good profile of a market that you want to be selling to. 98% of this market (98%!!!) bought something online. WHO ARE THEY? Click here to find out....
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Feb22
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Hey, sales pro. What have you done to sell yourself lately to your customers? How about to prospective employers? Probably not as much as a recent college grad from Oklahoma State University. Marketing guru Seth Godin highlights his creative approach...
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Here's a wonderful reminder for salespeople from S&MM Sound Off on sales professionals identifying with athletes - especially the stars who win consistently. Sure, there's value in those role models. But there is also great value in learning from struggles...
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Branding, advertising and marketing play a crucial role in selling. Before you can sell, its helpful if your customer can find out about your and your products ahead of meeting with you. It makes selling easier. S&MM Sound Off has...
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How do you succeed at selling? It starts well before you sit down in front of a prospect or customer. One good way to acieve success is to set your goal. It could be for the week, month or the year. ...
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Salespeople have bad reputations??? Yes, thanks to guys like Dennis Lee, who is racking up fines in the state of Washington for pitching "free electricity from magnets" and trying to sell a "car engine that runs on pickle juice." No,...
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Feb21
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...from John Gratton at CoreCharacter here on the Know More Media network. He is referring to one of my "101 Ways to Suck at Sales" revolving around horrible attitudes (having one puts you on the fast track to sales suckdom)...
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Rob at businesspundit.com has a thought provoking post on the whole issue of multi-tasking. Read it here. My take: In sales and business, if you can't multi-task you're going to fail. And, you'll do it in grand fashion. Business owners...
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Most of the good sales authors I read and enjoy all advocate one thing for salespeople who make phone calls: Ask a thought provoking or interesting question at the very start. Today, for the first time, I had a telemarketing...
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One mistake that salespeople constantly make is starting too low on the corporate food chain when it comes to selling. See the picture above? That's the office you want to be presenting to. What office do most salespeople end...
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Christopher Carfi at The Social Customer Manifesto has a post on his experience as a customer this weekend while skiing (that's not him in the picture, by the way). Read it here. My question, once you've read the post: How...
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Feb20
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From AdPulp, an interesting discussion on the value of a name. Your company's name, your product's name...it all relates back to making better connections and maybe, just maybe, more sales. Read it here....
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On the subject of great selling guides and resources, I would be remiss if I did not give a plug for a well written, fun, informative sales book. Jeffrey Gitomer's "The Little Red Book of Selling" is fantastic. I've read...
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True story: I placed a call to a company that I found from a Google ad that appeared here on LandingTheDeal.com. I was interested in their services as a telemarketer for a service I am offering. After a few days...
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Seth Godin writes today about dissatisfaction in our society, and how to combat it. What does this have to do with sales and selling? Hmmm...let's see...do you have dissatisfied customers? An upset client? A disgruntled co-worker? Seth says...
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Feb18
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As blogging becomes more commonplace, its entry into the business world will become more and more commonplace. Here's a book someone just recommended to me: Naked Conversations: How Blogs are Changing the Way Businesses Talk With Customers. Looks like a...
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Uncovered a great blog that you should visit at www.firesomeonetoday.com (love that title!) Read the post here. The main question for you, the salesperson: Do you Google your prospects and customers before visiting with them?...
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Tonight, the movie "Jerry McGuire" is on TBS. I've seen it about 274 times...each time, I enjoy it. Jerry is a sports agent. Which means, of course, that Jerry is a salesman. The sales lessons I am reminded of every...
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My previous post was all about a very good, very likeable salesman at a home expo show I just attended. But there were also a lot of really, really, really bad salespeople on display today. What made them so darn...
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Went to one of those home expo shows this weekend near our hometown. Garage doors, pool builders, custom shutters, BBQs...the works. Over 400 ehibitors. My daughter's favorite booth? The one selling fresh popped kettle corn. My favorite booth? The super...
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Feb17
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Matthew Grant over at Purchase Realm here on the KMM network had some good comments regarding my post questioning the need for proposals in today's selling world. Are proposals needed sometimes? Absolutely. Matthew correctly points out common scenarios where a...
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Feb16
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Seth Godin has a quick but thought-provoking post on what consumers want. How does this apply to sales, and the professionals who engage in sales? Assuming Seth's assumptions are valid (and I think they are), it should tell you something......
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...you're wealthy, Republican, and you attend church. We had an entry earlier this week about a survey that said money did not buy happiness. Now a new Pew study finds that, overwhelmingly, individuals who 1) make over $150,000 a year,...
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You know what might have rescued the telemarketer? A clever comeback. The problem with telemarketers is that they work off a script. You can tell because theres no passion. No connection. No nothing, most of the time. I gave a...
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I don't know why I didn't think of this sooner. I keep getting calls on one of my rollover office lines from a mortgage company. Usually, its a recorded message and I just hang up. Today, it was a live...
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Feb15
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Great tip today from Shamus Brown who writes the Industrial Ego Newsletter (you can subscribe at www.industrialego.com) It's centered around reasons NOT to do proposals for customers. It's good stuff! Here it is......
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Feb13
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Starting a business or coming up with a sales plan.
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New study confirms money doesn't equal happiness.
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Feb12
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Subliminal selling.
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Selling in today's media age means changing your approach and sales pitch.
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Eye contact is key to successful selling
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If you're looking for a great sales and marketing book that is sure to generate lots of good ideas on how to creatively approach your market, you've got to read "Marketing Outrageously." Yes, that really is a sumo wrestler slam...
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I was reminded today of a simple strategy that was taught to me early in my sales career with Pitney Bowes. When stating a point to someone, talking about a benefit, or asking a question that seeks a "yes" answer...
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Feb11
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Learning sales lessons from the Kirby vacuum cleaner salesman
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The week after the Super Bowl. Time to kick back in Hawaii, play a relaxed Pro Bowl game, enjoy the weather. But it's also a time to network. Get to know other players, other GM's, other owners, other coaches. Because...
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Feb10
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Interacting and networking are keys to successful selling.
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(Second part in an ongoing series) Don't Interact With Potential Customers If you're at a trade show, hang out with your co-workers near the back of the booth. Don't make eye contact - potential customers might want to talk with...
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Seth Godin has an observation today about Listening, Hearing and Action...a microcosm of what is very, very wrong with some businesses. Seth talks about his experience in trying to order a pita sandwich and some hummus. It was a...
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Feb 9
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Author Seth Godin makes a keen observation that goes to the very core of successful selling: They have to want what you have. Seth asks the question, "what are you doing to earn the right for you to speak with...
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Feb 8
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The good news: Know More Media has a pretty impressive Alexa.com ranking. It's #125,999 on the web! Here's the traffic chart...notice the recent spike in traffic! The bad news: LandingTheDeal.com (this page, part of the KMM network) is ranked #4,792,260. ...
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Don't make excuses. Make things happen
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The word "salesman" sometimes has a negative connotation. Here's why.
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Feb 7
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(First in an ongoing series) HAVE A HORRIBLE ATTITUDE Nothing propels you to mediocrity faster than a horrible attitude in sales. It's the foundation for sucking at sales. Didn't make your quota? It's probably someone elses fault. Didn't get the promotion? ...
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Marketing guru Seth Godin is defending his view that it might be time to charge for e-mails. For me, I see it from both angles: For the marketer, it's going to make you have to operate smarter and more ethically. ...
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Ending your sales day with lots of activity is the key to exceeding your quotas and goals.
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This isn't rocket science, but I was reminded of a simple but effective rule for success in sales this morning. I scheduled several calls first thing in the morning. One right after another. Now I'm done. You know what? I feel...
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"Sell the sizzle, not the steak." Heard that one before? Well, here's one company that has taken that to a new level to differentiate themselves from the other two billion sodas on the market. In sales, the person that gets...
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Feb 6
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For those of you in business and sales that rely on e-mails to communicate with customers and sell your product or service, how is this going to affect the way you do business? It could be dramatic....
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GoDaddy.com's Super Bowl commercial is a good lesson in selling
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Feb 5
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If you've never visited despair.com, you're in for a treat. I expect you to post a comment thanking me for pointing you in their direction. Despair is for salespeople. Despair is for anyone in business. Despair is for marketing reps. Or anyone...
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In the coming weeks and months, we'll engage in a debate here at "Landing the Deal" on the merits (or lack thereof) of cold calling. Some say its dead. Others still rely on it to build their business. Here's a...
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Super bowl commercials cost about 2,500,000 per 30 second spot. Is that the best way to spend ad money in an effort to sell your product?
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Feb 4
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blogs selling technology
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Good follow-up is the key to consistent, profitable selling.
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Everything you didn't know you wanted to know about Dan Tudor, author of Know More Media's "Landing the Deal" blog.
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