Poliltics is sales. Whoever puts out the best sales message, wins. 
It's that simple. What works in business usually holds true in politics when it comes to marketing and selling.
Here's a strategy sheet put out by Democratic party activists who help advise candidates on how to win their upcoming elections. It's an interesting look at trends in traditional media advertising, and how its changing. It's very, very interesting. And, you don't have to be a politcal campaign to get some advertising and marketing ideas from it. It has lots of applicable material for regular sales professionals just trying to do the best, most effective, job they can.
Whether you are a Democrat, Republican, Independent, Libertarian...whatever...the group that learns how to sell the most effectively, wins. Period.
Everything in life comes down to sales skills, doesn't it?
