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Feb28
Selling and Politics

Poliltics is sales.  Whoever puts out the best sales message, wins.    It's that simple.  What works in business usually holds true in politics when it comes to marketing and selling.

Here's a strategy sheet put out by Democratic party activists who help advise candidates on how to win their upcoming elections.  It's an interesting look at trends in traditional media advertising, and how its changing.  It's very, very interesting.  And, you don't have to be a politcal campaign to get some advertising and marketing ideas from it.  It has lots of applicable material for regular sales professionals just trying to do the best, most effective, job they can. 

Whether you are a Democrat, Republican, Independent, Libertarian...whatever...the group that learns how to sell the most effectively, winsPeriod. 

Everything in life comes down to sales skills, doesn't it?

Feb28
Edges, Sweetspots and Clusters
The reason that I love Seth Godin's stuff so much is that even when I don't understand him I love what he's saying, or at least that he's making me think.  His post about "edges and clusters" forced me to... Continue Reading
"Blink" and Selling
  Author Malcolm Gladwell's book, "Blink", is an interesting read for those of us in sales and business.  Here's a recent study that backs up Gladwell's thinking.  You need to read the book...its really interesting, flows wonderfully from page to page,... Continue Reading
Panic on the Last Day of the Month
Today is the last day of the month.  For 80% of sales representatives, its a day of panic.  For 80% of sales managers, its a day of panic.  The same holds true for division VPs, CEOs, and business owners. ... Continue Reading
Easy or Certain?
Greg Ness' thoughts, as well as Seth Godin's, on the Staples "Easy button" got me thinking about how that applies to sales. Would a salesperson rather have an "easy" button or a "certain" button?  If you're a sales professional, think about that... Continue Reading
Feb27
Green Eggs, Ham and Persistence
I have the unique perspective of being both a salesperson as well as a buyer in the businesses that I help manage.  Today, I got a call from an advertising sales rep wanting to know if we were interested in... Continue Reading
Selling Blogger Branding
Here's a neat-o idea from Hugh MacLeod at gapingvoid.com.  He's shaking-up his entrepreneurial juices and offering bloggers a way to network and market their blogs via cool, original blogger business cards (I don't think Hugh would term them "business cards" but... Continue Reading
But Can She Type?...
Former President Bill Clinton is looking for interns.  Seriously.  His New York office, as well as his foundation, are seeking interns. There are probably some kind of lessons in what negative branding can do to you, or the difficulty... Continue Reading
What If?
Lori at scoremoresales.com brings up an interesting question in her comment back to me about my post last week on better time management: Dan,There is brilliance in simplicity! Yes, start the day with a money making activity and end the day... Continue Reading
Short and Sweet
I'll keep this short and sweet:  Your advertising and sales messages are probably way too long.  Seth Godin agrees with me, which has to count for something. Here's the text of an e-mail I got from J. Peterman's website (yes,... Continue Reading
Feb26
Door-to-Door, Commission Only Sales for 40 Years...AND STILL GOING!
If you need some good role-modeling to start your week off right, Danny Reid is your man.  He's been selling door-to-door, commission only for 40 years.  And, he's still going strong.  And loving his job.... Continue Reading
45 Years as a Car Salesman
Bill Hunt did it.  What was his secret? “The No. 1 secret in selling cars is to treat people honestly,” Hunt said. “You will have success with repeat business. I’ve gone from great grandpas to great grandsons in that period.”... Continue Reading
What Could Walmart Do?
  I had to go to Walmart today to pick up two storage bins for my wife. As I, along with hundreds upon hundreds of other shoppers, roamed around looking for a parking space, walking 200 yards to the entrance,... Continue Reading
How Do You Get EVERYONE to See the Little Things?
That was the comment to my previous post below.  How do you get everyone to pay attention to the little things that might make a difference in winning over customers? My thoughts on winning over customers by paying attention to... Continue Reading
Feb25
Are You Focused on What Your Customers Want?
In the small suburb I live in, we have three or four gas stations to choose from.  I've chosen my favorite. It's not the price per gallon.  They're all about the same when it comes to price.  All of... Continue Reading
Even MORE On Time Management
I didn't expect to focus so much on time management today, but that's what has ended up being the topic du jour...so, I'll roll with it. I wanted to add my simple tip for making the most of your day and... Continue Reading
More on Time Management
Since we're on the subject of time management and wasting time, I thought I'd pass along some good sales management tips from Jack Yoest's blog. One of his tips from his article: Piles of paper are decisions not made.... Continue Reading
Free Advertising & Good Word-of-Mouth for $6
Would you want to pay $22.50 for a pair of gym shorts that you needed, but didn't really want? Here's a good lesson in great customer service from Charlie's post at thisisgoingtobebig.com. If you're in sales, remember: Sometimes its the little... Continue Reading
How Not to Waste Valuable Time
Time management is vitally important if you want to be successful in sales.  Getting to the office early, staying a little late...those are two trademarks of successful sales representatives.  Author and Entrepreneur Michael Masterson offers some more good time-saving advice... Continue Reading
Feb24
FREE Creative Ideas for Salespeople
Sometimes salespeople need a little creative jump start.  So do entrepreneurs and business professionals. Check out Vooed.com this weekend.  They have a great collection of creative ideas that can help create a "buzz" about your company or product (or even... Continue Reading
Will Pate Needs a Job
He's got the background, the experience, the results and the resume. Is he mailing his resume out to prospective employers or looking in his local classified ads?  Yeah, right... Read his blog.   Will Pate (yeah, that's him) is the second... Continue Reading
Hey Mr. Company Owner, Your Sales People Are Blogging About You
The Internet can make any company's inner workings transparent. Case in point: This blog from someone who is logging daily on their lame sales job at a lame company (the name he or she uses in the blog is... Continue Reading
Is It Time to Add a Sales Staff?
Seth Godin has this post on his blog earlier in the week, and it goes to the heart of business strategy and development:  When should new, growing companies that have expanded through "viral" word-of-mouth campaings add a traditional sales staff? Seth... Continue Reading
101 Ways to Suck at Sales: #4 "Fool Yourself"
One of my favorite books of the Bible is the Book of Proverbs, which contains the verse, "A fool and his money are soon parted." Likewise, a fool who fools himself (or herself) into thinking that they have real... Continue Reading
Whats in a Name?
Does the name of your product, name of your company, or name of your brand affect the way you sell? It very well could. Here's a great post at Guy Kawasaki's blog on how people come up with names of... Continue Reading
Feb23
Is Your Sales Message Worded Correctly?
Its not until you see an actual sign in the front of a real live business like this that you stop and think about what really bad marketing messages look like. Double check your proposals.  Your intro.  Your phone script. ... Continue Reading
Work More, Get Less Done
Sound like your work life in business and sales?  You're not alone. According to a recent study, American workers are accomplishing less in their day now than they did a decade ago. One excerpt from the article: "Technology has sped... Continue Reading
Are You a Salesperson Who Flies a Lot? Here's a Great Tool Coming Soon...
Time is money, and so is the getting stuck with a lousy airfare to travel to an important meeting. Flyspy.com can help...kind of like a stockmarket chart.  It looks like it will be a great tool for sales and business... Continue Reading
Why Sell Them?
Is it only me?  Am I the only one that misses the regular, old fashioned paper towel dispensers in restrooms? Now, they seem to have all been replaced by newer, more expensive, sleeker-looking motion sensor paper towel dispensers. Here's... Continue Reading
If You Sell Online...
...this is a really good profile of a market that you want to be selling to.  98% of this market (98%!!!) bought something online. WHO ARE THEY? Click here to find out.... Continue Reading
Feb22
Selling Yourself
Hey, sales pro.  What have you done to sell yourself lately to your customers?  How about to prospective employers?  Probably not as much as a recent college grad from Oklahoma State University.  Marketing guru Seth Godin highlights his creative approach... Continue Reading
Gold Medals for Salespeople
Here's a wonderful reminder for salespeople from S&MM Sound Off on sales professionals identifying with athletes - especially the stars who win consistently. Sure, there's value in those role models.  But there is also great value in learning from struggles... Continue Reading
New Marketing Technique Is Truly In (Make that ON) Your Face
Branding, advertising and marketing play a crucial role in selling.  Before you can sell, its helpful if your customer can find out about your and your products ahead of meeting with you.  It makes selling easier. S&MM Sound Off has... Continue Reading
Good Sales Habit: Setting a Measurable Goal
How do you succeed at selling? It starts well before you sit down in front of a prospect or customer. One good way to acieve success is to set your goal.  It could be for the week, month or the year. ... Continue Reading
Why Salespeople Get Bad Reputations
Salespeople have bad reputations??? Yes, thanks to guys like Dennis Lee, who is racking up fines in the state of Washington for pitching "free electricity from magnets" and trying to sell a "car engine that runs on pickle juice."  No,... Continue Reading
Feb21
Sucking at Sales & Cell Phone Companies...
...from John Gratton at CoreCharacter here on the Know More Media network.  He is referring to one of my "101 Ways to Suck at Sales" revolving around horrible attitudes (having one puts you on the fast track to sales suckdom)... Continue Reading
Are You a Multi-Tasking Guru?
Rob at businesspundit.com has a thought provoking post on the whole issue of multi-tasking.  Read it here. My take: In sales and business, if you can't multi-task you're going to fail.  And, you'll do it in grand fashion.  Business owners... Continue Reading
A Good Opening Line
Most of the good sales authors I read and enjoy all advocate one thing for salespeople who make phone calls: Ask a thought provoking or interesting question at the very start. Today, for the first time, I had a telemarketing... Continue Reading
Start at the Top
One mistake that salespeople constantly make is starting too low on the corporate food chain when it comes to selling.  See the picture above?  That's the office you want to be presenting to. What office do most salespeople end... Continue Reading
The Way It Ought To Be
Christopher Carfi at The Social Customer Manifesto has a post on his experience as a customer this weekend while skiing (that's not him in the picture, by the way).  Read it here. My question, once you've read the post: How... Continue Reading
Feb20
What's In a Name? More Sales, Perhaps...
From AdPulp, an interesting discussion on the value of a name.  Your company's name, your product's name...it all relates back to making better connections and maybe, just maybe, more sales. Read it here.... Continue Reading
Another Great Sales Book
On the subject of great selling guides and resources, I would be remiss if I did not give a plug for a well written, fun, informative sales book. Jeffrey Gitomer's "The Little Red Book of Selling" is fantastic.  I've read... Continue Reading
101 Ways to Suck at Sales: # 3 "Don't Call Me Back"
True story: I placed a call to a company that I found from a Google ad that appeared here on LandingTheDeal.com.  I was interested in their services as a telemarketer for a service I am offering. After a few days... Continue Reading
Can't Get No Satisfaction?
Seth Godin writes today about dissatisfaction in our society, and how to combat it.    What does this have to do with sales and selling? Hmmm...let's see...do you have dissatisfied customers?  An upset client?  A disgruntled co-worker? Seth says... Continue Reading
Feb18
Business, Books and Blogging
As blogging becomes more commonplace, its entry into the business world will become more and more commonplace. Here's a book someone just recommended to me:  Naked Conversations: How Blogs are Changing the Way Businesses Talk With Customers. Looks like a... Continue Reading
Google Your Prospects...Or Else!
Uncovered a great blog that you should visit at www.firesomeonetoday.com (love that title!) Read the post here.  The main question for you, the salesperson: Do you Google your prospects and customers before visiting with them?... Continue Reading
Jerry McGuire - Great Movie, Great Lessons in Selling
Tonight, the movie "Jerry McGuire" is on TBS.  I've seen it about 274 times...each time, I enjoy it.  Jerry is a sports agent.  Which means, of course, that Jerry is a salesman. The sales lessons I am reminded of every... Continue Reading
Bad Salemen (and women)
My previous post was all about a very good, very likeable salesman at a home expo show I just attended. But there were also a lot of really, really, really bad salespeople on display today. What made them so darn... Continue Reading
The Knife Salesman
Went to one of those home expo shows this weekend near our hometown.  Garage doors, pool builders, custom shutters, BBQs...the works.  Over 400 ehibitors. My daughter's favorite booth?  The one selling fresh popped kettle corn. My favorite booth?  The super... Continue Reading
Feb17
Proposals, Take Two
Matthew Grant over at Purchase Realm here on the KMM network had some good comments regarding my post questioning the need for proposals in today's selling world.  Are proposals needed sometimes?  Absolutely.  Matthew correctly points out common scenarios where a... Continue Reading
Feb16
From Seth's Head: What Consumers Want
  Seth Godin has a quick but thought-provoking post on what consumers want. How does this apply to sales, and the professionals who engage in sales? Assuming Seth's assumptions are valid (and I think they are), it should tell you something...... Continue Reading
Money DOES Equal Happiness, If...
...you're wealthy, Republican, and you attend church. We had an entry earlier this week about a survey that said money did not buy happiness. Now a new Pew study finds that, overwhelmingly, individuals who 1) make over $150,000 a year,... Continue Reading
Answer to Telemarketers: Part II
You know what might have rescued the telemarketer?  A clever comeback. The problem with telemarketers is that they work off a script.  You can tell because theres no passion.  No connection.  No nothing, most of the time. I gave a... Continue Reading
The Answer to Telemarketers
I don't know why I didn't think of this sooner. I keep getting calls on one of my rollover office lines from a mortgage company.  Usually, its a recorded message and I just hang up. Today, it was a live... Continue Reading
Feb15
Should You Ditch Proposals?
Great tip today from Shamus Brown who writes the Industrial Ego Newsletter (you can subscribe at www.industrialego.com) It's centered around reasons NOT to do proposals for customers.  It's good stuff! Here it is...... Continue Reading
Feb13
What an 8 Year Old Can Teach YOU About Selling
Starting a business or coming up with a sales plan. Continue Reading
Money = Happiness? No, Says New Study

New study confirms money doesn't equal happiness.

Continue Reading
Feb12
Subliminal Selling
Subliminal selling. Continue Reading
Selling in the MTV Age
Selling in today's media age means changing your approach and sales pitch. Continue Reading
Eye Contact
Eye contact is key to successful selling Continue Reading
Looking for Creative Sales and Marketing Ideas?
If you're looking for a great sales and marketing book that is sure to generate lots of good ideas on how to creatively approach your market, you've got to read "Marketing Outrageously."  Yes, that really is a sumo wrestler slam... Continue Reading
The Dog in the Back of a '57 Chevy
I was reminded today of a simple strategy that was taught to me early in my sales career with Pitney Bowes. When stating a point to someone, talking about a benefit, or asking a question that seeks a "yes" answer... Continue Reading
Feb11
Learning From the Vacuum Cleaners Salesman

Learning sales lessons from the Kirby vacuum cleaner salesman

Continue Reading
Selling at the Pro Bowl
The week after the Super Bowl.  Time to kick back in Hawaii, play a relaxed Pro Bowl game, enjoy the weather. But it's also a time to network.  Get to know other players, other GM's, other owners, other coaches.  Because... Continue Reading
Feb10
One More Thing on Listening, Networking, and Interacting
Interacting and networking are keys to successful selling. Continue Reading
101 Ways to Suck at Sales: #2 "Don't Interact With Potential Customers"
(Second part in an ongoing series) Don't Interact With Potential Customers If you're at a trade show, hang out with your co-workers near the back of the booth.  Don't make eye contact - potential customers might want to talk with... Continue Reading
Hearing, Listening, Action - My take on it...
Seth Godin has an observation today about Listening, Hearing and Action...a microcosm of what is very, very wrong with some businesses.  Seth talks about his experience in trying to order a pita sandwich and some hummus.  It was a... Continue Reading
Feb 9
Giving Them a Reason to Want You
Author Seth Godin makes a keen observation that goes to the very core of successful selling:  They have to want what you have. Seth asks the question, "what are you doing to earn the right for you to speak with... Continue Reading
Feb 8
Latest Stats
The good news:  Know More Media has a pretty impressive Alexa.com ranking.  It's #125,999 on the web!  Here's the traffic chart...notice the recent spike in traffic! The bad news:  LandingTheDeal.com (this page, part of the KMM network) is ranked #4,792,260. ... Continue Reading
A Message to Garcia

Don't make excuses.  Make things happen

Continue Reading
Stereotypical Salesperson?

The word "salesman" sometimes has a negative connotation.  Here's why.

Continue Reading
Feb 7
101 Ways to Suck at Sales: #1 "Have a Horrible Attitude"
(First in an ongoing series) HAVE A HORRIBLE ATTITUDE Nothing propels you to mediocrity faster than a horrible attitude in sales.  It's the foundation for sucking at sales. Didn't make your quota?  It's probably someone elses fault.  Didn't get the promotion? ... Continue Reading
More on E-Mail "Stamps"
Marketing guru Seth Godin is defending his view that it might be time to charge for e-mails. For me, I see it from both angles: For the marketer, it's going to make you have to operate smarter and more ethically. ... Continue Reading
Ending It On a Great Note
Ending your sales day with lots of activity is the key to exceeding your quotas and goals. Continue Reading
Getting Off to a Great Start
This isn't rocket science, but I was reminded of a simple but effective rule for success in sales this morning. I scheduled several calls first thing in the morning.  One right after another.  Now I'm done.  You know what?  I feel... Continue Reading
A Whole New Meaning to "Selling the Sizzle"
"Sell the sizzle, not the steak."  Heard that one before?  Well, here's one company that has taken that to a new level to differentiate themselves from the other two billion sodas on the market.    In sales, the person that gets... Continue Reading
Feb 6
You've Got Mail (and it may start costing you!)
For those of you in business and sales that rely on e-mails to communicate with customers and sell your product or service, how is this going to affect the way you do business? It could be dramatic.... Continue Reading
GoDaddy.com Knows How to Sell
GoDaddy.com's Super Bowl commercial is a good lesson in selling Continue Reading
Feb 5
Despair.com
If you've never visited despair.com, you're in for a treat.  I expect you to post a comment thanking me for pointing you in their direction. Despair is for salespeople.  Despair is for anyone in business.  Despair is for marketing reps.  Or anyone... Continue Reading
Stay-At-Home Mom Uses Cold Calling to Build Her Baking Biz
In the coming weeks and months, we'll engage in a debate here at "Landing the Deal" on the merits (or lack thereof) of cold calling. Some say its dead.  Others still rely on it to build their business. Here's a... Continue Reading
What If There Were No Superbowl Commercials?

Super bowl commercials cost about 2,500,000 per 30 second spot.  Is that the best way to spend ad money in an effort to sell your product?

Continue Reading
Feb 4
Anyone Selling Anything Should Have a Blog
blogs selling technology Continue Reading
How to Sell Cars (or anything)
Good follow-up is the key to consistent, profitable selling. Continue Reading
Dan Tudor, Author of "Landing the Deal"
Everything you didn't know you wanted to know about Dan Tudor, author of Know More Media's "Landing the Deal" blog.  Continue Reading

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